Marketing of substitutes and rights at risk

This report seeks to reflect on the scope and limitations of breastfeeding protection policies in Argentina, with an emphasis on regulatory acceptance and the effectiveness of their implementation. It begins by analyzing the international human rights regulatory framework that promotes and guarantees the protection of breastfeeding and the importance of the International Code of Marketing of Breast-milk Substitutes (ICMSM) and subsequent World Health Assembly (WHA) resolutions as a tool to guarantee adequate and effective protection of the rights to food, health, and information of children, women, and pregnant people. It then analyzes, from a human rights perspective, the findings of the monitoring carried out by the ObservaMaS platform, which reflects the worrying noncompliance with national and international regulations and the advancement of the marketing strategies of the breast-milk substitutes industry.