Tag Archive for: Communication and Gender

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Public Hearings of the Public Defender’s Office: “The media and information in the pandemic”

During the year 2021, faced with a pandemic context, we participated in the first Public Hearings of the Public Defender’s Office in virtual mode, through a videoconference platform and, at the beginning of this year, the reports resulting from the process were published.

Below, we offer a google translate version of the original article in Spanish. This translation may not be accurate but serves as a general presentation of the article. For more accurate information, please switch to the Spanish version of the website. In addition, feel free to directly contact in English the person mentioned at the bottom of this article with regards to this topic.

Communication during the pandemic

The Public Hearings of the Public Defender’s Office have been held every year since 2013, with the exception of the 2019-2020 period, fulfilling the mandate of the Audiovisual Communication Services Law to evaluate the functioning of the body through citizen participation.

The theme that governed the conversations of the last Hearing was “The media and information in the pandemic”. The meetings that were held were of the utmost importance since it was an issue that has affected not only the country but also the world in a transversal way. Approaching communication from a rights and gender approach implies conceiving all citizens as subjects of law and commits the State to guarantee their participation and incidence in political decisions. This becomes urgent in a context in which information is a fundamental human right for survival, which is why this Hearing allowed the Public Defender’s Office to internalize the needs and claims of the different actors in society regarding this issue. and all those who touch us as communicational citizens.

The thematic axes that were debated were: right to communication and Law 26,522 of Audiovisual Communication Services; access to audiovisual communication services in coverage of the pandemic; information and disinformation in the audiovisual media about the Covid-19 pandemic; specific considerations in the audiovisual coverage of the pandemic on historically marginalized sectors; State and public communication policies linked to the operation of audiovisual communication services in a pandemic; situation of the workers of the press, regulation and organization of work; proposals, suggestions and requests addressed to the Public Defender’s Office in relation to audiovisual media in a pandemic.

Our intervention

Organized by regions, the first virtual audience was that of the Central Region, which includes the provinces of Córdoba, Santa Fé and Entre Ríos, divided into two days due to the large call. Through the participation of Mayca Balaguer, coordinator of the areas of Legal Affairs and Gender and Sexual Diversity, we participated in this Public Hearing contributing from a human rights and gender perspective.

In reference to the aspects that we consider positive and negative in the media coverage of the pandemic, we highlight that the media served and had a fundamental role as a channel for transmitting information related to Covid-19 and health measures. However, we express our concern about some cases of fake news, disinformation and even bad examples.

Likewise, regarding media and symbolic gender violence, we state that during the pandemic we observed that in many cases the media reinforced gender stereotypes, fundamentally through a strong stigmatization of fat bodies, motivated by changes in habits in diet and sedentary lifestyle caused by isolation. Far from promoting healthy habits in a way that respects body diversity, we noticed that many media outlets fell into fat-phobic and stereotyping discourses.

Regarding the role of the State, we highlight the need to develop visibility strategies for alternative, self-managed, community media from different parts of the country, which are dedicated to reporting from the territories. We believe that the contribution of these media is key to recovering the voices and perspectives of non-hegemonic sectors from a perspective that respects human rights, especially those that are made up of women and dissidents, people with disabilities, racialized, fat, etc. At this point, a more equitable distribution of the official guideline may be a key factor in sustaining these media, which, due to the socioeconomic consequences derived from social isolation, may cease to exist, fueling the monopolization of information in the hands of hegemonic media.

The importance of citizen participation in communication policies

The Public Defender’s Office’s main objective is to promote and guarantee the rights of audiences in pursuit of democratic communication throughout the country. To achieve this, it holds public hearings that seek to actively participate and involve citizens in decision-making so that these are made in a transparent manner and, ultimately, a more informed and participatory society is generated that has access to its right to communication.

In these public hearings, they function as a mechanism for the State to carry out an updated diagnosis on the operation of the audiovisual media, recovering different points of view, opinions, experiences and studies provided by citizens. This makes it possible to inform, design and implement public policies aimed at the recognition and exercise of the rights of the audience.

For this reason, we celebrate this space for citizen participation in which we participate, since it is essential to guarantee equal access to information and to expand the diversity of voices in the government decision-making process. This promotes the construction of informed, inclusive, more democratic, fair and equitable public policies that incorporate a rights approach.

Autor

Irene Aguirre

Contact

Cecilia Bustos Moreschi, cecilia.bustos.moreschi@fundeps.org

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Equity in the media: why and for what?

In the early morning of June 11, the Law of Equity in the Representation of Genders in the Communication Services of the Argentine Republic was enacted. A Lley product of the feminist struggles in favor of a democratization in the media organizations in both labor spheres and as producers of meaning.

“Below, we offer a google translate version of the original article in Spanish. This translation may not be accurate but serves as a general presentation of the article. For more accurate information, please switch to the Spanish version of the website. In addition, feel free to directly contact in English the person mentioned at the bottom of this article with regards to this topic”.

The media have a fundamental role in the construction and reproduction of meanings and representations about social and subjective reality. As such, they can contribute to the support and justification of inequalities or they can question them, both from their speeches through the content they produce and disseminate as well as within themselves, being understood as work spaces with a specific labor organization.
Investigating how media content is produced, who produces it, what is their training and trajectory, and what place each one occupies within the media allows us to have a map of the situation to address the violence and structural gender inequalities that they reproduce within these spaces.
The media companies, specifically the large commercial media, are characterized by their work structure founded from an androcentric approach. What has conditioned the income, permanence, development and work performance of women and, of course, has excluded transvestite, trans, intersex and non-binary people.
This is visible in the labor trajectories differentiated by gender:

Source: Chaher and Pedraza (2018). Media and gender organizations. Córdoba: Fundeps, Communicate Equality.

To make this graph, only binary data were obtained in terms of gender, that is why it has not been possible to reconstruct work trajectories taking into account the diversity of identities, such as transvestites, trans, intersex and non-binary people. At the time the investigation was carried out, there was only a single trans person working in one of the Córdoba media. Currently there is some progress in this regard, although it remains insufficient. It is possible to recognize the structural gender inequalities that make it difficult, even more than for cisgender women, to access employment, particularly in these types of companies with diverse and dissident identities.

Now, when observing the graph, it is possible to notice that although most of the people who graduate from careers related to communication in the city of Córdoba and Buenos Aires are women, less than half of them go to work in the media commercial. Even fewer are promoted to higher positions, a situation that is reproduced again, although with a deeper inequality, in union spaces.
These career paths are traversed by personal paths. Unpaid domestic and care work falls mainly on women and femininity, affecting their autonomy. As a result, they are the majority among part-time workers and hired under precarious regimes in order to reconcile their working life with unequally distributed care responsibilities. To this must be added micro-chauvinisms and all types of violence that are combined with masculinity pacts, which perpetuate these unequal and exclusive structures.

The lack of gender and care policies, as well as the lack of gender awareness and training in a transversal manner, or the delegation of this responsibility to feminist communicators and gender editors, are some of the obstacles that many of the media companies most important in the country have not been able to overcome. Even in a context of profound changes in favor of gender equality and the demands of the audiences.

What does the law say?

The recently enacted Law of Equity in the Representation of Genders in Communication Services of the Argentine Republic is inserted in a national and international legal framework and of historical claims of various social and feminist movements, of which it is the result. Claims that were previously reflected in national legislation, such as Law 26,485 on Comprehensive Protection to prevent, punish and eradicate violence against women in the areas in which they develop their interpersonal relationships, Law 26,743 on Gender Identity and the Law 26,522 of Audiovisual Communication Services, among others. As well as public policies, such as the creation of the Public Defender’s Office and the AFSCA, were the result of the commitments assumed by the State in the fight against gender violence.

Its purpose is “to promote equity in the representation of genders from a perspective of sexual diversity in communication services, whatever the platform used” in all the country’s communication media, although it is only mandatory for those of management state. This law does not seek parity, but goes further: it is based on the principle of equity and the inclusion of all gender gender identities in all positions of the media labor structures, breaking with binarism. the promotion of democratization and diversity of voices and their labor structures.

This democratization process from a gender and diversity perspective is understood as gradual, gradual and only mandatory for state-run media, while privately managed media will be encouraged through the preference in assigning official guidelines in cases to carry out measures in the sense proposed by this law.

These positive action measures move away from the punitive paradigm to establish proactive policies that encourage transformations respecting the times and processes of each privately managed media.

In turn, the corresponding authority will be created for the implementation of the law in order to guarantee its compliance.

We celebrate these legal advances that are the result of the insistent struggle of feminist movements, especially feminist communicators and journalists who in their daily practices sustained, and still do, transformations inside and outside their work spaces. We are aware that the struggle does not end with the enactment of a law, but requires a comprehensive and intersectional implementation plan to achieve real equality and make the rights formally sanctioned tangible.

We will keep our attention on the implementation of the law and the public policies designed and carried out to achieve it.

Más información:

Gender policies in journalism and advertising. The debates we owed

We held the National Forum on Gender Policies in Journalism and Advertising on September 12 and 13 at the Faculty of Social Sciences of the UBA. We have the presence of interns from the interior of the country dedicated to advertising, journalism and communication, representatives of journalistic and advertising organizations and we obtained the signature of 44 institutions to the Commitment Agreement.

Below, we offer a google translate version of the original article in Spanish. This translation may not be accurate but serves as a general presentation of the article. For more accurate information, please switch to the Spanish version of the website. In addition, feel free to directly contact in English the person mentioned at the bottom of this article with regards to this topic.

There were two days of reflection and discussion around a central axis: the gender policies that exist (and are missing) in the two most important sectors dedicated to communication: advertising and journalism.

On Thursday 12, the day began in the afternoon with the opening of the Forum by the organizations that made this event possible: The Civil Association Communication for Equality, The Heinrich Boll Foundation, UNESCO and Fundeps.

Then, organizations from all over the country linked to journalism and advertising signed the Commitment Agreement on Gender Policies in Journalism and Advertising. They expressed their interest and desire to transform the labor structures of these industries and create democratic, inclusive and diverse spaces, with equal real opportunities to access decision-making positions and more valued areas.

 

They joined 44 organizations of which 16 are from within the country. They signed 9 media companies, 15 advertising agencies, 7 academic institutions, 6 professional associations and networks, 3 press unions, 3 business chambers and 1 state agency. Those who want to adhere and sign the Commitment Agreement can do so through this form.

The day ended with Luciana Peker’s talk-debate «The feminist tide in journalism and publicity: another way of telling, another way of working.»

 

Start from questions to find answers

Friday was raised as a meeting place between the various actors that are part of both industries: educational institutions, unions, business chambers, advertising agencies, media companies, civil society organizations, state agencies and workers / is from both industries.

The day was organized in four panels, designed from the critical axes found in both industries. During the morning the following were presented:

  • Care policies, in which Paula Rey and Victoria Gallo (ELA), Georgina Sticco (Gender and Work-Grow), Mariángeles Camusso (Inter-American Open University), Silvia Martínez Cassina (channel 13) and Cecilia Bustos Moreschi (Fundeps) participated as moderator.
  • Labor rights and unionization, whose panelists were Cynthia Benzion (vice president of the Association of Lawyers and Labor Lawyers of CABA), Verónica Baracat (UN Women), Diego Pietrafesa (Telefe-SiPreBA), Luciano Calió (FBC & Fire) and Melanie Tobal (Advertising. org) in moderation.

In the afternoon were the panels «Journalism and Gender» and «Advertising and Gender»:

  • The first, moderated by Pate Palero (PAR Network), was composed of Viviana Mariño (Argentine Time), Nicole Insignares (Clarín Group), Silvia Hernández (UBA) and Gabriela Toledo (Subprogram of Strategies for Training and Communication of San Luis ).
  • The last one was formed by Mariana Iesulauro (Y&R Agency), Agustina Militerno (Havas), Tomás Balduzzi (Higher School of Advertising Creatives) and Rocío Restaino (Women in Advertising) as moderator.

In these spaces, the various actors in the advertising and journalism industries were invited to ask themselves: What is the relationship between care policies and actions and the participation of women in the advertising and journalism industries? Why are there so few women in hierarchical positions and in the most valued areas? What are the most serious problems of both industries in relation to unionization and the construction of labor rights? What strategies can be designed, implemented and evaluated to generate more democratic and diverse work environments?

These questions put into question the labor practices of both industries, the production of content and promoted discussions postponed by some of these actors.

There were two days of intense debate, which allowed us to observe and realize that the advertising and journalism industries are not excluded from many sexist practices, and that, like most of the different items, gender-based inequalities suffer, such as, the wage gap between men and women and the glass ceiling, both produced mainly by the overload in women of unpaid household chores and by maternity. That in order to transform this, it is necessary to defend and transform trade union spaces, to continue with the internal demand for violence-free, equitable and egalitarian spaces. As Luciana Peker said «without union rights, but also gender-specific, there is no possibility of reaching or staying, or reaching places of hierarchy.»

We believe that the Forum was an enriching space as it sat on the same discussion table to workers, companies, unions, educational institutions, civil society organizations and the same State, in order to generate commitments that translate into policies of Formal, concrete and sustainable gender that promote real equality of opportunities, inclusion and diversity within.

Authors

Valentina Montero

Cecilia Bustos Moreschi

Contact

Cecilia Bustos Moreschi cecilia.bustos.moreschi@fundeps.org

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We invite you to the National Forum of Gender Policies in Journalism and Advertising

The event will be held on September 12 and 13, 2019 in classroom 300 of the Faculty of Social Sciences (Constitution Headquarters) of the University of Buenos Aires.

“Below, we offer a google translate version of the original article in Spanish. This translation may not be accurate but serves as a general presentation of the article. For more accurate information, please switch to the Spanish version of the website. In addition, feel free to directly contact in English the person mentioned at the bottom of this article with regards to this topic”.

Transform work structures to transform content

After years of research on the advertising and journalism industries, from Fundeps, the Civil Association for Equality Communication and with the support of the Heinrich Boll Foundation, we consider it relevant to share the results obtained among the actors involved.

Our research shows that gender inequality within media companies, advertising agencies and related unions translates, among other issues, into the co-optation of symbolically and economically more relevant positions and positions held by men. In turn, vocational training institutions have a limited academic offer in gender issues.

This acquires particular relevance due to the key role of these industries in the formation of opinion and cultural mandates.

At this point, it becomes necessary to observe and discuss labor practices and behaviors within these spaces, understanding them as organizational structures. The aim is to promote the construction of inclusive, democratic workspaces, where diverse gender identities participate in the production of sexism-free content and in decision-making positions.

The objective of the event is to generate a sensitization and capacity building, meeting and articulation instance, but also to discuss gender policies in both industries, calling on media companies, advertising agencies, educational institutions, unions and business associations , to workers in the sector, civil society organizations and the State.

The Forum is aimed at these mentioned sectors and those who seek to transform communication and related work spaces from a gender perspective.

Agenda and panels

Participants from the sector of Córdoba and Buenos Aires and more than 20 communicators, publicists and journalists from the country will participate, with the purpose of incorporating a federal perspective on gender policies in journalism and advertising and in order to generate lines of action and impact throughout the country.

On September 12, the Forum will be opened by the institutions that organize it and in which Luciana Peker will make a keynote talk: “The feminist tide in advertising and journalism”.

On Friday 13, between 9 and 18 hours, panels-workshops will be held in which some of the critical axes identified in both industries will be addressed: Care policies; Labor Rights and Unionization; Journalism and Gender; Advertising and gender.

Participation in the Forum is free but admission must complete this registration form.

More information to info@fundeps.org

Circular I National Forum on Gender Policies in Journalism and Advertising

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We present the report on gender and advertising in Rosario

Last Thursday, June 27, we presented our report on gender and publicity at the Open University of Rosario, invited by members of the governing body and teacher of the advertising career.

“Below, we offer a google translate version of the original article in Spanish. This translation may not be accurate but serves as a general presentation of the article. For more accurate information, please switch to the Spanish version of the website. In addition, feel free to directly contact in English the person mentioned at the bottom of this article with regards to this topic”.

After years of research in communication and gender issues together with Comunicación para la Igualdad, we have arrived at results that highlight the unequal terrain faced by women and dissidents in the advertising field. For this reason, we understand the importance of disseminating this information in order to generate a positive impact in terms of gender equality within the advertising industry.

That is how on Thursday, June 27, the Open University of Rosario (UAI) opened its doors for the presentation of the report “Advertising sector and gender.” The invitation came from the Director of the Advertising Career, María Virginia Beduino and one of its most committed teachers on the subject, Mariángeles Camusso who, in addition, coordinates the Advertising Observatory on Sexism of the University.

Throughout the more than two hours of the presentation, conclusions were presented that enabled the debate and intervention of the participants. Together with the institution, the proposal was to generate a space for meeting and reflection on the future scope of student employment, to discuss the current trajectories of educational spaces, as well as to learn about the experiences of those who are already working.

During the dialogue different points of view and experiences of those who make up the advertising industry and its related sectors were shared: students, workers, teachers, representatives of advertising agencies and academia.

In the presentation, emphasis was placed on the need to know and address machismo and gender inequality within the advertising industry, since research on this subject is scarce, especially with an eye toward the interior of the country.

In these spaces, where invisibility prevails and, therefore, the reproduction of gender violence and stereotypes, sexism and gender gaps in the access of women to hierarchical positions and masculinized areas were known.

We identify that women are the majority (58%) among those who graduate from advertising careers. Then, when entering the advertising agencies, we noticed that among the people who work there there is a relative parity: 49.5% of female presence and 50.5% of males.

However, inequality is perceived in vertical and horizontal segregation, since men occupy the majority of the positions of hierarchy and the highest-paid and symbolically most relevant areas. Men constitute 83.5% of the property and managerial positions in advertising agencies, 68% of business chambers and 92% of those who direct creative areas. Even in areas such as Accounts where the female presence is 67%, in most cases it is directed by men (72.5%).

The area with the greatest female presence, both among its workers and in its directorates, is Administration or Finance, more orderly in terms of hours, although less valued in terms of salaries and possibilities of promotion.

In the educational field, there are no compulsory subjects on gender and in the agencies only 15% have carried out training on the subject.

Faced with these conclusions, we emphasize the importance of generating spaces for debate in educational institutions linked to the training of advertising professionals, since they allow us to raise concerns, denaturalize inequality and think about actions for the transformation of these spaces. The institutional openness of the UAI and the commitment of its teachers to address inequalities and gender violence in the advertising industry is a notable step towards its prevention and eradication from the zero point. We invite all the actors involved in the advertising industry to advance towards the eradication of gender-based violence.

Authors

Mila Francovich

Cecilia Bustos Moreschi

Contact

Cecilia Bustos Moreschi, cecilia.bustos.moreschi@fundeps.org