The event will be held on September 12 and 13, 2019 in classroom 300 of the Faculty of Social Sciences (Constitution Headquarters) of the University of Buenos Aires.
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Transform work structures to transform content
After years of research on the advertising and journalism industries, from Fundeps, the Civil Association for Equality Communication and with the support of the Heinrich Boll Foundation, we consider it relevant to share the results obtained among the actors involved.
Our research shows that gender inequality within media companies, advertising agencies and related unions translates, among other issues, into the co-optation of symbolically and economically more relevant positions and positions held by men. In turn, vocational training institutions have a limited academic offer in gender issues.
This acquires particular relevance due to the key role of these industries in the formation of opinion and cultural mandates.
At this point, it becomes necessary to observe and discuss labor practices and behaviors within these spaces, understanding them as organizational structures. The aim is to promote the construction of inclusive, democratic workspaces, where diverse gender identities participate in the production of sexism-free content and in decision-making positions.
The objective of the event is to generate a sensitization and capacity building, meeting and articulation instance, but also to discuss gender policies in both industries, calling on media companies, advertising agencies, educational institutions, unions and business associations , to workers in the sector, civil society organizations and the State.
The Forum is aimed at these mentioned sectors and those who seek to transform communication and related work spaces from a gender perspective.
Agenda and panels
Participants from the sector of Córdoba and Buenos Aires and more than 20 communicators, publicists and journalists from the country will participate, with the purpose of incorporating a federal perspective on gender policies in journalism and advertising and in order to generate lines of action and impact throughout the country.
On September 12, the Forum will be opened by the institutions that organize it and in which Luciana Peker will make a keynote talk: “The feminist tide in advertising and journalism”.
On Friday 13, between 9 and 18 hours, panels-workshops will be held in which some of the critical axes identified in both industries will be addressed: Care policies; Labor Rights and Unionization; Journalism and Gender; Advertising and gender.
Participation in the Forum is free but admission must complete this registration form.
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