Tag Archive for: women participation

Following the opportunity represented by the change of management at the municipal level, we want to express ourselves on key issues for the future of our city. Therefore, we jointly address other Cordoba organizations to the new Mayor of Córdoba, Martín Llaryora, with the aim of making recommendations regarding structural problems that cause serious damage to human rights.

“Below, we offer a google translate version of the original article in Spanish. This translation may not be accurate but serves as a general presentation of the article. For more accurate information, please switch to the Spanish version of the website. In addition, feel free to directly contact in English the person mentioned at the bottom of this article with regards to this topic”.

Within the framework of the assumption of the new municipal management, there are unattended situations for years that need an urgent response. Through an open letter, we announce in ten points what these problems are and we make ourselves available to the new cabinet to work in an articulated way.

The ten points are summarized in:

  1. Environmental and health emergency in the Chacras de la Merced neighborhood
  2. Solid Urban Waste
  3. Urban Planning and Development
  4. Gender parity in the cabinet
  5. Trans labor inclusion and quota law
  6. Access to Legal Disruption of Pregnancy in Primary Care Centers
  7. Application of the Micaela law
  8. Access to public information
  9. Healthy school environments
  10. Smoke-free environments and protection of the non-smoker

These are 10 points, which are not exhaustive or exclusive of other problems, but require an urgent response because of the critical situations they represent. We hope that in the next 4 years we can articulate a joint work to continue advancing in the fulfillment of the human rights of the Cordoba community.

Access the full letter


Carolina Tamagnini, carotamagnini@fundeps.org

We demand it in the marches, the partisan companions asked for, it has been promoted for decades with laws and projects and yet not. Again a priority male cabinet. Again a non-representative and non-diverse cabinet.

After speculation, meetings, arrangements and negotiations, finally Alberto Fernández, the president-elect, announced the formation of his cabinet. The Vice Presidency of the Nation, a charge of Cristina Fernández de Kirchner, joins the Office of the Chief of Staff, a charge of Santiago Cafiero, the General Secretariat of the Presidency headed by Julio Vitobello, Vilma Ibarra in the Technical and Legal Secretariat (the authorities of the Secretariats have the rank and hierarchy of Minister) Gustavo Beliz in the Secretariat of Strategic Affairs, Martín Guzmán in the Ministry of Economy, Martín Kulfas in the Ministry of Production, Felipe Solá in the Ministry of Foreign Affairs, Wado de Pedro in the Ministry of the Interior, Daniel Arroyo in the Ministry of Social Development, Eliana Gómez Alcorta in the Ministry of Women, Gender and Diversity, Marcela Losardo in the Ministry of Justice, Ginés González García to the Ministry of Health, María Eugenia Bielsa to the Ministry of Territorial Development and Habitat, Gabriel Katopodis to the Ministry of Public Works, Agustín Rossi to the Ministry of Defense, Sabina Frede ric to the Ministry of Security, Claudio Moroni to the Ministry of Labor, Mario Meoni to the Ministry of Transportation, Nicolás Trotta to the Ministry of Education, Tristán Bauer to the Ministry of Culture, Roberto Salvarezza to the Ministry of Science and Technology, Matías Lammens to the Ministry of Sports, Juan Cabandié to the Ministry of Environment and Luis Basterra to the Ministry of Agriculture.

To these Ministries, the state company AYSA and the AFIP and PAMI organizations, headed by Malena Galmarini, Mercedes Marcó del Pont and Luana Volnovich, respectively, are added. In addition, Cecilia Todesca as Deputy Chief of Staff, Adriana Puiggrós as Deputy Minister of Education and Victoria Tolosa Paz in the Social Policy Council.

The photo of the brand new Pink house: Suit, tie, suit, tie, beard, mustache, shirt, handshake. What does that photo tell us that returns so much homogeneity, classism and androcentrism?

D´Alessandro, Vales and Snitcofsky, in an article published in 2017, “Overview of the glass dome in the State” state that: androcentrism?”

“There are more ministers called Juan than female ministers in the history of Argentina. Since 1983, there were only 16 women in this position in different governments, with 154 male ministers who succeeded each other. Nor is there a long history, the first was the first was Susana Ruiz Cerutti in 1989 and lasted only 45 days. Today, women are 31% of the total workers in the positions that make up the organic structure and authorities of the national executive branch, however, there are only 3 women in the 23 front-line positions (ministries, cabinet and chancery); that is, just 13%. In this layer there are also more graduates of the Cardenal Newman school than ministers. ”

This image of the outgoing government ministerial portfolio is a photo that is repeated. Far from parity, once again the political dynamics, relegate women to a few positions.

After the ministerial reorganization, the Cambiemos government left only 2 of the 11 ministries run by women. The new government shows a slight improvement as it increases the number of women in these positions to 5, but still, it is very far from parity: in total, women occupy 21.7% of the 23 positions with ministerial hierarchy of first line (counting the Headquarters of Cabinet).

In the case of the Legislative Power, the permanent struggle of women and dissidents became legal tools. Not without enormous resistance, criticism and violence, in 1991 Argentina sanctioned a Women’s Quota law – law 24.012 – which states that “lists submitted to elections must have women in a minimum of 30% of candidates for office choose and in proportions with the possibility of being elected ”. Today, about 30 years after its implementation, we recognize that the measure was positive. Discussion topics were expanded, key laws were passed and new rights were acquired in matters of identity, family, health and education. In 2017, the Chamber of Deputies of the Nation approved and converted into law the so-called gender parity for the integration of lists of legislative candidates in the national jurisdiction. Thus, as of 2019, the lists should place men and women in an interleaved and consecutive manner, achieving a 50% distribution for each gender. But in the case of the Executive Power, there is no regulation that requires expansion or parity in the formation of cabinets. The participation of trans bodies and dissent in the public-political sphere and in the key decision spaces are still pending challenges.

“In addition to these obstacles, and others where stereotypes and machismo play an important role, there is an underlying prejudice and it is that women do not reach high-level positions because they do not have the necessary education, experience and / or capacity . If we assume that the best or most qualified are always in the government leadership then we should ask ourselves why women are only 10% of the ministers we have had since 1983 to here. Women (…) are more than 40% of workers, have an average year of education more than their peers and are 60% of university students and graduates ”(D´Alessandro, Vales and Snitcofsky, 2017).

According to the UN Women in Politics map, as of January 2019, women have only 20.7% of ministerial positions worldwide, being the highest figure in history. Argentina today, manages to overcome this figure with a government that announces itself progressive, has equity as a priority and addresses specific issues that are fought from feminisms and dissent.

We are more, but there is still much to conquer

Those who militate diversity, rescue what has been achieved and continue fighting for spaces, laws and actions that are still to be achieved. Regarding the presidential cabinet, first, we look at those who access positions of power, questioning how and why they get there. When we see relatively homogeneous and masculine bodies, we only have to ask ourselves whether as a society and from politics we are doing enough to guarantee equal opportunities, more friendly spaces and other more open and inclusive ways of leading. Second, the glass ceilings and walls. Those hermetic power structures, continue to define what roles are assigned to whom based on the generic sex system. Women with some access to education can occupy spaces but only up to a certain point (in this case, be the second of, secretaries, vice-ministers and always advisors), and in certain work areas associated with an extension of care tasks and reproduction: habitat, equality, education or justice, among others.

Now we add a new ministry, the great campaign promise. The Ministry of Women, Gender and Diversity. A whole team dedicated to work on these issues, something not less and appropriate to the demands of our times. However, the commitment to equality and equity must be reflected beyond a ministry. It requires a commitment to mainstreaming and not a mere name.

We want diversity to ensure effective representativeness. But the mere existence of women in positions does not guarantee the gender perspective: it is not enough only with the greater presence of female bodies, but with people who are aware and work to reduce the inequalities of power that cross us through issues of gender, sexuality , race, age and class.

The demand for diversity in ministerial positions and the gender perspective at the transversal level is not a whim. It is shown that the greater the diversity, the better decisions are made. We have seen how the gender perspective allows us to be aware of multiple oppressions and build fairer societies. We want to have leadership figures that represent us, who know about our vulnerabilities and build forms of governance that tear down walls and glass ceilings.

In a context where, according to official INDEC figures, women have a lower participation in the labor market (42% against 64% of men), a higher unemployment rate (8.4% against 6.9% of men) and we charge 74% of the salary a man charges for the same task, we will fight until we get a different photo, at the height of our times, at the height of our battles.

Returning to the words of Simone de Beauvoir: “Never forget that a political, economic or religious crisis will suffice for women’s rights to be questioned again. These rights are never taken for granted, you must remain vigilant all your life.


Paula Kantor and Emilia Pioletti.


Cecilia Bustos Moreschi, cecilia.bustos.moreschi@fundeps.org

We held the National Forum on Gender Policies in Journalism and Advertising on September 12 and 13 at the Faculty of Social Sciences of the UBA. We have the presence of interns from the interior of the country dedicated to advertising, journalism and communication, representatives of journalistic and advertising organizations and we obtained the signature of 44 institutions to the Commitment Agreement.

Below, we offer a google translate version of the original article in Spanish. This translation may not be accurate but serves as a general presentation of the article. For more accurate information, please switch to the Spanish version of the website. In addition, feel free to directly contact in English the person mentioned at the bottom of this article with regards to this topic.

There were two days of reflection and discussion around a central axis: the gender policies that exist (and are missing) in the two most important sectors dedicated to communication: advertising and journalism.

On Thursday 12, the day began in the afternoon with the opening of the Forum by the organizations that made this event possible: The Civil Association Communication for Equality, The Heinrich Boll Foundation, UNESCO and Fundeps.

Then, organizations from all over the country linked to journalism and advertising signed the Commitment Agreement on Gender Policies in Journalism and Advertising. They expressed their interest and desire to transform the labor structures of these industries and create democratic, inclusive and diverse spaces, with equal real opportunities to access decision-making positions and more valued areas.

They joined 44 organizations of which 16 are from within the country. They signed 9 media companies, 15 advertising agencies, 7 academic institutions, 6 professional associations and networks, 3 press unions, 3 business chambers and 1 state agency. Those who want to adhere and sign the Commitment Agreement can do so through this form.

The day ended with Luciana Peker’s talk-debate «The feminist tide in journalism and publicity: another way of telling, another way of working.»

Start from questions to find answers

Friday was raised as a meeting place between the various actors that are part of both industries: educational institutions, unions, business chambers, advertising agencies, media companies, civil society organizations, state agencies and workers / is from both industries.

The day was organized in four panels, designed from the critical axes found in both industries. During the morning the following were presented:

  • Care policies, in which Paula Rey and Victoria Gallo (ELA), Georgina Sticco (Gender and Work-Grow), Mariángeles Camusso (Inter-American Open University), Silvia Martínez Cassina (channel 13) and Cecilia Bustos Moreschi (Fundeps) participated as moderator.
  • Labor rights and unionization, whose panelists were Cynthia Benzion (vice president of the Association of Lawyers and Labor Lawyers of CABA), Verónica Baracat (UN Women), Diego Pietrafesa (Telefe-SiPreBA), Luciano Calió (FBC & Fire) and Melanie Tobal (Advertising. org) in moderation.

In the afternoon were the panels «Journalism and Gender» and «Advertising and Gender»:

  • The first, moderated by Pate Palero (PAR Network), was composed of Viviana Mariño (Argentine Time), Nicole Insignares (Clarín Group), Silvia Hernández (UBA) and Gabriela Toledo (Subprogram of Strategies for Training and Communication of San Luis ).
  • The last one was formed by Mariana Iesulauro (Y&R Agency), Agustina Militerno (Havas), Tomás Balduzzi (Higher School of Advertising Creatives) and Rocío Restaino (Women in Advertising) as moderator.

In these spaces, the various actors in the advertising and journalism industries were invited to ask themselves: What is the relationship between care policies and actions and the participation of women in the advertising and journalism industries? Why are there so few women in hierarchical positions and in the most valued areas? What are the most serious problems of both industries in relation to unionization and the construction of labor rights? What strategies can be designed, implemented and evaluated to generate more democratic and diverse work environments?

These questions put into question the labor practices of both industries, the production of content and promoted discussions postponed by some of these actors.

There were two days of intense debate, which allowed us to observe and realize that the advertising and journalism industries are not excluded from many sexist practices, and that, like most of the different items, gender-based inequalities suffer, such as, the wage gap between men and women and the glass ceiling, both produced mainly by the overload in women of unpaid household chores and by maternity. That in order to transform this, it is necessary to defend and transform trade union spaces, to continue with the internal demand for violence-free, equitable and egalitarian spaces. As Luciana Peker said «without union rights, but also gender-specific, there is no possibility of reaching or staying, or reaching places of hierarchy.»

We believe that the Forum was an enriching space as it sat on the same discussion table to workers, companies, unions, educational institutions, civil society organizations and the same State, in order to generate commitments that translate into policies of Formal, concrete and sustainable gender that promote real equality of opportunities, inclusion and diversity within.


Valentina Montero

Cecilia Bustos Moreschi


Cecilia Bustos Moreschi cecilia.bustos.moreschi@fundeps.org

As every November 25, this Monday marks the International Day for the Elimination of Violence Against Women. Date that calls us to review and rethink some data and measures taken by the last management.

“Below, we offer a google translate version of the original article in Spanish. This translation may not be accurate but serves as a general presentation of the article. For more accurate information, please switch to the Spanish version of the website. In addition, feel free to directly contact in English the person mentioned at the bottom of this article with regards to this topic”.

This date and its corresponding march close the “feminist calendar” and like every end of the year it is an opportunity to take stock, in addition to this on the occasion of the early change of government, which invites us to extend the analysis to management four years of President Mauricio Macri.

Thus, for example, at the beginning of the current month the Minister of Security Patricia Bullrich shared in her networks the data on femicides relieved by the portfolio she is in charge of, together with the phrase, in a festive tone like who celebrates an achievement, “We lower the femicides 12.1%! ” This statement, which refers to the amount of femicides of the year 2018 compared to that of 2017 (according to that information, 281 and 292, respectively), in addition to being factually incorrect, is an image of an erroneous perspective on the macho violence that explains largely the action (or lack of action) in gender policy of the outgoing government.

First, the numbers presented by Bullrich differ from those registered by the Women’s Office of the Supreme Court of Justice. According to the latter, the figures are 278 for 2018 and 273 for 2017, so it would be the opposite of the alleged reduction alleged by the minister.

According to Chequeado, the difference between the two statistics would be that in the case of the Ministry “as with other types of crimes, their figures come from police records. That is to say that it is the first post-crime analysis, before the start of the judicial investigation. ” Instead, the Women’s Office relieves information on the legal cases in process. This disparity of data should not be a problem for those corresponding to the current year, since the Supreme Court, the Ministry of Security and the Attorney General’s Office have signed an agreement to unify femicide statistics. However, we will have to wait until 2020 for the report to be published.

Meanwhile, although the official data is not possessed, the work of some feminist organizations that, as part of their militancy and without receiving any compensation, do a thorough monthly survey based on the information obtained in the media Communication. In this regard, the Mumalá National Observatory has registered 226 femicides between January 1 and October 31, 2019, not counting 38 cases under investigation, which means at least one victim every 32 hours. Broken down, this number includes 192 direct femicides, 18 linked and 6 trans / transvestites. Another relevant indicator is that 68% of the murders were perpetrated by either the couple (40%) or the former partner (28%) of the victims. Considering that 18% of them had made prior complaints, the question that arises immediately after reading these data is where the State is and what is the true scope of the policies that it has been implementing regarding gender violence.

A success of the year 2019 was undoubtedly the approval of the Micaela Law, which according to its article 1 stipulates “mandatory training in the subject of gender and violence against women for all people who work in the public service at all levels and hierarchies in the Executive, Legislative and Judicial branches of the Nation ”.

However, if we look more closely at the work of the INAM (National Women’s Institute), a body designated as the authority for the application of that law and in charge of other gender policies, the balance has not been positive. Despite having been ranked in 2017 acquiring the rank of Secretary of State within the Ministry of Social Development, this did not translate into an appropriate budget and in fact this was cut annually.

The gender specialist journalist, Mariana Carbajal, says in her note on Page 12 that, “after the complaint of human rights organizations and women, Congress increased the items assigned to it by the Executive Branch, but those increases did not cover inflation: in 2018 the INAM budget was 15 percent lower in real terms than in 2017 and in 2019, the reduction (also in real terms) compared to last year was 16 percent ”. As logically the budget deficit hinders the execution, it is understandable that, as the note reports, of the 36 shelters for women survivors of gender-based violence that Macri had promised, only 9 have been completed and equipped, of which 8 had begun to be built during the previous government.

All this allows us to affirm that, although during these four years there was some progress, such as the explicit inclusion of gender in the national budget, they were not enough. This is because, fundamentally, it is still necessary for the State to take a stand against this type of violence as a structural problem.

Far from functioning as any crime, the security and punitive approach is inadequate and, despite what Bullrich has said, the figures for femicides have not dropped. Assuming that there had been about ten fewer victims between one year and another, isn’t it alarming that they still exceed 200 annually? Obviously, much remains to be done, not only from the Ministry of Security, but entirely from the entire state apparatus.

Just as gender is transversal and inequality is reproduced in all social spheres (in politics, in the economy, etc.), gender violence is not limited to femicide or physical violence, but, for example, Criminalization of abortion is also a form of violence against pregnant people. In this sense,the latest news regarding the update of the protocol for the Legal Interruption of Pregnancy (ILE) was another attack on sexual and reproductive rights. In turn, it served as a reminder of the unfortunate decision that the government made this year to transform the Ministry of Health into a Secretariat, taking away the margin of decision (in fact, the reason used to justify the cancellation was the lack of consultation of the secretary to his superior). Since we are talking about cabinet portfolios, the promise of President-elect Alberto Fernández to inaugurate the Ministry of Gender Equality is at least hopeful. We also hope that the new administration that will assume this December 10 can redirect strategies against sexist violence to give reins to the profound cultural change that is necessary to really end it.

Of course, the claim to the State for answers is not a simple wait with crossed arms: the feminist movement remains active in the streets and the slogan Ni Una menos remains more current than ever, because beyond the number of victims of femicide and of the percentages in which they vary, as long as there is at least one dead there will be nothing to celebrate.


Mariana Barrios Glanzmann
Cecilia Bustos Moreschi, cecilia.bustos.moreschi@fundeps.org

27 years have passed since the creation of the National Women’s Council, which since 2017 works under the name of the National Women’s Institute (INAM). He was born on August 7, 1992 with the objective of specifying the commitment assumed in the Convention on the Elimination of all forms of Discrimination against Women (CEDAW).

“Below, we offer a google translate version of the original article in Spanish. This translation may not be accurate but serves as a general presentation of the article. For more accurate information, please switch to the Spanish version of the website. In addition, feel free to directly contact in English the person mentioned at the bottom of this article with regards to this topic”.

In the election year we are in and a few days after the PASS, it is a good opportunity to ask how effective this organization has been in recent years and what challenges the next administration will have in terms of public gender policies.

The proposal of the National Women’s Council, the first hierarchical organization in the country and second in the region (that of Brazil was a pioneer and taken as a model), was designed by a group of militant women and feminist intellectuals, among them the sociologist Virginia Fraganillo who was its first president. With a headline chosen by the women’s movement itself, the outlook for the nascent body seemed promising given its authorities’ commitment to the feminist cause.

Under Fraganillo’s management, the Council had its first four years of life marked by very positive advances such as the inclusion of the gender issue in the school curriculum and sexual and reproductive health policies. We can highlight among its actions, the first abortion survey, which, in the framework of the constitutional convention of 94, opened the debate socially. However, and despite his remarkable mandate, Fraganillo resigned from office.

Since then, the following governments have weakened the institutionality of the Council, which at first depended directly on the executive branch, and their presidents showed serious limitations in terms of the effective action for women’s rights. Unknown personalities in the feminist movement such as Lucila “Pimpi” Colombo, Lidia Mondelo or Mariana Gras Buscetto, among others, went through this position.

Upon assuming the current government, Fabiana Tuñez was appointed as the head of the brand new Council. At first, for an important part of feminism, it seemed good news given Tuñez’s militant trajectory in the cause of women as the founder of the NGO “La Casa del Encuentro” and its public definition as a feminist. However, after these four years, the balance is not entirely positive.

In the middle of its management, in 2017, the Council underwent a transformation: By presidential decree it became the National Women’s Institute (INAM) and acquired the rank of secretariat under the orbit of the Ministry of Social Development.

These mutations could not cover up a problem that has remained since then, and is that of a budgetary nature. The reduced funds currently received by INAM and gender programs are alien to the inflationary expectation, so that, day after day, the actual budget designated to combat gender violence and promote women’s empowerment and equality is seen significantly reduced.

Specifically, the budget allocated to INAM for 2019 was $ 234,394,881 ($ 11.36 per woman!). But also, and according to a study by the Latin American Justice and Gender Team (ELA) “although this represents an 11% increase in nominal terms, taking into account the average inflation used by the Executive Branch itself in the preparation of the budget ( 34.8%), this implies a fall of 18% in real terms in relation to the previous year. In addition, there was a decline in the weight of the INAM over the total budget. While in 2018 it represented 0.006% of the total national budget, for 2019 it represents 0.00005%. ”

A second problem refers to the scope of agency policies. On the one hand, it is necessary to recognize INAM extremely relevant measures such as the Equal Opportunities Plan, the Observatory of Violence against Women, the formation of the Ad Honorem Advisory Council in which it articulates with civil society organizations to monitor the entire country the application of law 26485 against violence against women, surveys and reports that provide data to inequality and support current and future public policies, among others. One of the most notable measures is the National Plan of Action for the Prevention, Assistance and Eradication of Violence against women, although, although there are still a few months remaining, much of the Plan has not been implemented (again, little can be done without a budget to accompany it).

On the other hand, considering that gender problems are structural, it is necessary to confront them with core policies and it is in this sense that both Tuñez and his predecessors have failed.

For example, to overcome the sexual division of labor we need to follow models such as the Comprehensive Care System that Uruguay has, or at least extend the paternity leave time in Argentina that is only two days.

We ask ourselves, what awaits INAM in December?, No matter what, will it be different this time?

Regardless of the electoral results, we consider it necessary to strengthen INAM, not only in its institutionality but also at the budgetary level so that, with all the effort involved in combating the multiple violence that affects women, build a more just and egalitarian society.


Mariana Barrios


Cecilia Bustos Moreschi, cecilia.bustos.moreschi@fundeps.org

The event will be held on September 12 and 13, 2019 in classroom 300 of the Faculty of Social Sciences (Constitution Headquarters) of the University of Buenos Aires.

“Below, we offer a google translate version of the original article in Spanish. This translation may not be accurate but serves as a general presentation of the article. For more accurate information, please switch to the Spanish version of the website. In addition, feel free to directly contact in English the person mentioned at the bottom of this article with regards to this topic”.

Transform work structures to transform content

After years of research on the advertising and journalism industries, from Fundeps, the Civil Association for Equality Communication and with the support of the Heinrich Boll Foundation, we consider it relevant to share the results obtained among the actors involved.

Our research shows that gender inequality within media companies, advertising agencies and related unions translates, among other issues, into the co-optation of symbolically and economically more relevant positions and positions held by men. In turn, vocational training institutions have a limited academic offer in gender issues.

This acquires particular relevance due to the key role of these industries in the formation of opinion and cultural mandates.

At this point, it becomes necessary to observe and discuss labor practices and behaviors within these spaces, understanding them as organizational structures. The aim is to promote the construction of inclusive, democratic workspaces, where diverse gender identities participate in the production of sexism-free content and in decision-making positions.

The objective of the event is to generate a sensitization and capacity building, meeting and articulation instance, but also to discuss gender policies in both industries, calling on media companies, advertising agencies, educational institutions, unions and business associations , to workers in the sector, civil society organizations and the State.

The Forum is aimed at these mentioned sectors and those who seek to transform communication and related work spaces from a gender perspective.

Agenda and panels

Participants from the sector of Córdoba and Buenos Aires and more than 20 communicators, publicists and journalists from the country will participate, with the purpose of incorporating a federal perspective on gender policies in journalism and advertising and in order to generate lines of action and impact throughout the country.

On September 12, the Forum will be opened by the institutions that organize it and in which Luciana Peker will make a keynote talk: “The feminist tide in advertising and journalism”.

On Friday 13, between 9 and 18 hours, panels-workshops will be held in which some of the critical axes identified in both industries will be addressed: Care policies; Labor Rights and Unionization; Journalism and Gender; Advertising and gender.

Participation in the Forum is free but admission must complete this registration form.

More information to info@fundeps.org

Circular I National Forum on Gender Policies in Journalism and Advertising

Last Thursday, June 27, we presented our report on gender and publicity at the Open University of Rosario, invited by members of the governing body and teacher of the advertising career.

“Below, we offer a google translate version of the original article in Spanish. This translation may not be accurate but serves as a general presentation of the article. For more accurate information, please switch to the Spanish version of the website. In addition, feel free to directly contact in English the person mentioned at the bottom of this article with regards to this topic”.

After years of research in communication and gender issues together with Comunicación para la Igualdad, we have arrived at results that highlight the unequal terrain faced by women and dissidents in the advertising field. For this reason, we understand the importance of disseminating this information in order to generate a positive impact in terms of gender equality within the advertising industry.

That is how on Thursday, June 27, the Open University of Rosario (UAI) opened its doors for the presentation of the report “Advertising sector and gender.” The invitation came from the Director of the Advertising Career, María Virginia Beduino and one of its most committed teachers on the subject, Mariángeles Camusso who, in addition, coordinates the Advertising Observatory on Sexism of the University.

Throughout the more than two hours of the presentation, conclusions were presented that enabled the debate and intervention of the participants. Together with the institution, the proposal was to generate a space for meeting and reflection on the future scope of student employment, to discuss the current trajectories of educational spaces, as well as to learn about the experiences of those who are already working.

During the dialogue different points of view and experiences of those who make up the advertising industry and its related sectors were shared: students, workers, teachers, representatives of advertising agencies and academia.

In the presentation, emphasis was placed on the need to know and address machismo and gender inequality within the advertising industry, since research on this subject is scarce, especially with an eye toward the interior of the country.

In these spaces, where invisibility prevails and, therefore, the reproduction of gender violence and stereotypes, sexism and gender gaps in the access of women to hierarchical positions and masculinized areas were known.

We identify that women are the majority (58%) among those who graduate from advertising careers. Then, when entering the advertising agencies, we noticed that among the people who work there there is a relative parity: 49.5% of female presence and 50.5% of males.

However, inequality is perceived in vertical and horizontal segregation, since men occupy the majority of the positions of hierarchy and the highest-paid and symbolically most relevant areas. Men constitute 83.5% of the property and managerial positions in advertising agencies, 68% of business chambers and 92% of those who direct creative areas. Even in areas such as Accounts where the female presence is 67%, in most cases it is directed by men (72.5%).

The area with the greatest female presence, both among its workers and in its directorates, is Administration or Finance, more orderly in terms of hours, although less valued in terms of salaries and possibilities of promotion.

In the educational field, there are no compulsory subjects on gender and in the agencies only 15% have carried out training on the subject.

Faced with these conclusions, we emphasize the importance of generating spaces for debate in educational institutions linked to the training of advertising professionals, since they allow us to raise concerns, denaturalize inequality and think about actions for the transformation of these spaces. The institutional openness of the UAI and the commitment of its teachers to address inequalities and gender violence in the advertising industry is a notable step towards its prevention and eradication from the zero point. We invite all the actors involved in the advertising industry to advance towards the eradication of gender-based violence.


Mila Francovich

Cecilia Bustos Moreschi


Cecilia Bustos Moreschi, cecilia.bustos.moreschi@fundeps.org

We participate in the annual meeting of the Ad Honorem Advisory Council of the National Institute of Women (INAM).

“Below, we offer a google translate version of the original article in Spanish. This translation may not be accurate but serves as a general presentation of the article. For more accurate information, please switch to the Spanish version of the website. In addition, feel free to directly contact in English the person mentioned at the bottom of this article with regards to this topic”.

On June 10, INAM convened in Buenos Aires the civil society organizations that are part of the Advisory Council. The meeting reported on the budgetary execution of the agency, as well as on the progress made in the implementation of the National Plan of Action for the Prevention, Assistance and Eradication of Violence against Women 2017-2019.

Likewise, progress was made in measuring the implementation of the Plan, as well as the construction of the national budget from the perspective of gender policies, including not only the Institute’s budget but also all other government portfolios. Finally, ways of interaction between the organizations representing each province and the women’s bodies and federal advisers corresponding to each jurisdiction were discussed.

We appreciate that these instances of participation for civil society be maintained and we hope that the INAM will continue strengthening the institutionality of the Consultative Council, as a space committed to the rights of women. The contributions of the organizations that are in the field are fundamental in the elaboration, implementation and evaluation of gender policies and that serve to keep alive the reason of being of the INAM: to assure to the women a full life, free of violence and worthy of be lived.

More info

Somos parte del Consejo Consultivo del Instituto Nacional de las Mujeres

Presentamos reporte anual ante el INAM y manifestamos preocupación por su inactividad


Carolina Tamagnini


Cecilia Bustos Moreschi, cecilia.bustos.moreschi@fundeps.org

In view of the 25th anniversary of the Beijing Platform, UN Women is pushing at the international level for States to review the progress and challenges surrounding women’s human rights. For this, a meeting was called with civil society organizations, together with the National Institute of Women (INAM).

“Below, we offer a google translate version of the original article in Spanish. This translation may not be accurate but serves as a general presentation of the article. For more accurate information, please switch to the Spanish version of the website. In addition, feel free to directly contact in English the person mentioned at the bottom of this article with regards to this topic”.

The Beijing Declaration and Platform is a program developed in 1995 with a large participation of civil society, to give tools to States, the private sector and the third sector, to promote gender equality. Every five years, a revision process is carried out, at a general level and at the level of the States, to finally make recommendations that allow to continue advancing in the fulfillment of the measures established in said platform.

The national reviews contribute to the global review and evaluation that UN Women will prepare and present during the 64th session of the Commission on the Status of Women (CWS 64), which will take place in March 2020 in New York . The reports are composed not only of the information provided by the State, but also by the contributions of civil society. In this context, INAM, the agency in charge of coordinating gender policies in Argentina, openly called social organizations, the women’s movement and trade unions.

Considering that the Beijing Platform has been a key document for international policy, it has been revised in the light of the Sustainable Development Goals by 2030. In this sense, four axes were identified in which Beijing + 25 and the 2030 Agenda:

  • Inclusive development, shared prosperity and decent work
  • Eradication of poverty, social protection and social services
  • Eradication of violence, stigmas and stereotypes
  • Participation, responsibility and institutions with a gender perspective

Regarding inclusive development, the challenge we face has to do with the difficulties faced by women and diversities in their access to work and, within it, the limits to their possibilities of promotion. This is linked to the lack of equal opportunity policies at the level of public policies and within these companies, according to research carried out in media companies and advertising agencies. Specifically, the critical axis is maternity and care, due to the lack of conciliation policies regarding parental leave, extension of leave time, leave for care (due to illness, family disability, care for the elderly), flexible forms of work (home office) or problems around day care centers. In the event that these types of actions are implemented, they respond to particular demands, so they are not institutionalized or systematized.

Regarding the eradication of violence, stigmas and stereotypes, we are particularly concerned that the public bodies set up to watch over situations of media and symbolic violence – applying Law 26.485 and 26.522 – present irregularities, even when there are commitments assumed by the government and resources from international cooperation to strengthen the fight against gender violence. This is especially noticeable in the ways open to society, for example, the mouths of denunciation.

In our experience, the Media Observatory of INAM and ENACOM have little or no response level to complaints, while the Ombudsman’s Office, with greater activity in this regard, continues to accept it since 2015.

As we understand that the eradication of gender violence implies its visibility and the transformation of naturalized sociocultural patterns and reproduced in daily practices, we make recommendations for the inclusion of awareness, training and gender perspective training in the media and advertising agencies , starting from the areas of university or tertiary professional training.

Finally, on the point of institutions with a gender perspective, we consider that the enactment of the Micaela Law is a good way to incorporate it into State bodies. However, we must insist on adherence by the provinces and state institutions.

Likewise, we recognize public and private schools as institutions endorsed by the State to provide formal education. As such, they must abide by the legislation on the implementation of the ESI and be responsible – and therefore susceptible to being sanctioned – in cases where actions are taken that impede the right to receive or provide sex education.

Within the consultation, topics related to the importance of including the rights of sexual diversity, in particular of transgender people, labor inclusion, vocational training and representation and political participation were also mentioned in all the axes. In order to celebrate the 25th anniversary of what happened in Beijing, the anniversary finds the feminist movement in the midst of the struggle to continue expanding the rights of women, transgender people and dissent.

More information

Country review processes for Beijing + 25:

Beijing + 25 background

Beijing Declaration and Platform for Action


Carolina Tamagnini


María Cecilia Bustos Moreschi, cecilia.bustos.moreschi@fundeps.org

Although women are half of the world’s adult population, men continue to occupy leadership positions, hierarchical positions and better paid jobs. The salary difference in your favor is one of the most difficult injustices to make visible and change.

“Below, we offer a google translate version of the original article in Spanish. This translation may not be accurate but serves as a general presentation of the article. For more accurate information, please switch to the Spanish version of the website. In addition, feel free to directly contact in English the person mentioned at the bottom of this article with regards to this topic”.

In Argentina, according to the indices provided by the INDEC and the Ministry of Labor, Employment and Social Security of the Nation, the gender wage gap in 2018 was 27.5%. Therefore, the women had to work one year and three months to get the same as them in just one year. And that gap is even greater if we talk about unregistered workers, since in those cases the difference reaches 36% less compared to the salaries of informal workers.

No work environment is excluded from the aforementioned statistics. This is demonstrated by the reports on the Media and Advertising Agencies carried out by the Fundeps Gender team, in which it was possible to establish what were some of the causes that generated this gap.

According to the data collected in our research on gender and media, only the Clarín Group recognized a 20% wage gap between men and women, while the other companies, both public and private, said that for the same task is paid equal remuneration. Although this was not manifested by almost half of the workers, they did observe discretionary situations in the allocation of salaries. The most common cases we could see were: “radio operators who charge more than their female colleagues on private radios; men who occupy the best rankings in public media, or promotions that do not respect professional careers but are based on gender identities” (see full report).

Regarding the advertising agencies, we observed that women received 21% lower salaries in the hierarchical positions and that in relation to the positions of male employees the total gap amounted to 46% (see full report). This gap it deepens and aggravates more if we take into account that the advertising industry has a female participation parity.

When we ask ourselves why there is a gender wage gap, we understand that they are a bunch of factors that cause it to reproduce and affect us. Within the scope of the media and advertising agencies, several of these factors were identified: the forms of hiring that imply a precarious employment especially for women; the glass ceiling that prevents them from accessing positions of higher rank and salary; That same lack of women in leadership positions that demotivates others to try to aspire to them and the allocation of issues that are not remunerated by media companies.

The sexual division of labor that assigns to women the tasks of care and the home, is one of the biggest sources of wage gap between men and women. Since they spend the most time on reproductive work (invisible and unpaid), they have less time to study, train and work outside the home. This poverty of time makes it difficult for them to access full-time contracts, extended working hours (overtime), which are what often mark the salary difference, in many cases they must accept more flexible jobs (usually precarious and worse payments) and, usually, they end up facing a double working day: they work inside and outside the house.

These causes are transversal and can be observed in other work areas. It is for all this that, in reference to the day of equal pay, we demand economic policies with a gender perspective, which help to close the wage gap and that fight in this way the historical injustice suffered by working women.


Valentina Montero


Cecilia Bustos Moreschi, cecilia.bustos.moreschi@fundeps.org

We participated in the call of the Working Group on the Gender Perspective in the United Nations Guiding Principles on Business and Human Rights, in order to comment from our experience on the relationship between business activities and women’s rights.

“Below, we offer a google translate version of the original article in Spanish. This translation may not be accurate but serves as a general presentation of the article. For more accurate information, please switch to the Spanish version of the website. In addition, feel free to directly contact in English the person mentioned at the bottom of this article with regards to this topic”.

The Working Group on the issue of human rights and transnational corporations and other companies, operating within the framework of the United Nations, made a call for civil society organizations to send their comments on the relevant issues regarding impact. of business activity in the human rights of women. For this, we elaborate comments from the point of view of our work agendas, to comment on the situation of health impacts, on the participation of women in companies, and on women and the media.

First, we address how women experience the impact of human rights abuses related to companies differently and disproportionate, exposing the cases of the tobacco industry and breast milk substitutes. Both industries, with their particularities, have aggressive marketing strategies. The tobacco industry especially targets young women in cigarette consumption through strategies such as flavored cigarettes or “light” or sponsorship of fashion events. On the side of the breast-milk substitution industry, they also operate with misleading marketing and labeling strategies on the characteristics of the products, as well as having great interference in public policies – in a situation of conflict of interest – discouraging breastfeeding. maternal and its replacement by the formula from an early age.

On the other hand, financing for development provided by international financial institutions to the private sector also has environmental, social, health, access to infrastructure and housing, and indigenous rights, which affect women in particular. The IFIs in general have difficulties and failures in the implementation of their policies, and particularly in the design and application of gender policies. We emphasize then that policies in general, and particularly those on gender, should be strengthened so that they establish clear guidelines for clients (especially companies and other private entities) to apply differentiated impact assessments, and also strengthen accountability mechanisms to give effective remedies when there are negative impacts.

Finally, we also exposed all the difficulties and barriers that women face to participate in jobs in the private sector, with information obtained through our research on equal opportunities for women and LGTTBIQ + people in companies, unions and universities. We also send recommendations on how media and advertising industries could fight against gender stereotypes and the disempowerment of women.
More information:
Carolina Tamagnini – carotamagnini@fundeps.org