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We present the report on gender and advertising in Rosario

Last Thursday, June 27, we presented our report on gender and publicity at the Open University of Rosario, invited by members of the governing body and teacher of the advertising career.

“Below, we offer a google translate version of the original article in Spanish. This translation may not be accurate but serves as a general presentation of the article. For more accurate information, please switch to the Spanish version of the website. In addition, feel free to directly contact in English the person mentioned at the bottom of this article with regards to this topic”.

After years of research in communication and gender issues together with Comunicación para la Igualdad, we have arrived at results that highlight the unequal terrain faced by women and dissidents in the advertising field. For this reason, we understand the importance of disseminating this information in order to generate a positive impact in terms of gender equality within the advertising industry.

That is how on Thursday, June 27, the Open University of Rosario (UAI) opened its doors for the presentation of the report “Advertising sector and gender.” The invitation came from the Director of the Advertising Career, María Virginia Beduino and one of its most committed teachers on the subject, Mariángeles Camusso who, in addition, coordinates the Advertising Observatory on Sexism of the University.

Throughout the more than two hours of the presentation, conclusions were presented that enabled the debate and intervention of the participants. Together with the institution, the proposal was to generate a space for meeting and reflection on the future scope of student employment, to discuss the current trajectories of educational spaces, as well as to learn about the experiences of those who are already working.

During the dialogue different points of view and experiences of those who make up the advertising industry and its related sectors were shared: students, workers, teachers, representatives of advertising agencies and academia.

In the presentation, emphasis was placed on the need to know and address machismo and gender inequality within the advertising industry, since research on this subject is scarce, especially with an eye toward the interior of the country.

In these spaces, where invisibility prevails and, therefore, the reproduction of gender violence and stereotypes, sexism and gender gaps in the access of women to hierarchical positions and masculinized areas were known.

We identify that women are the majority (58%) among those who graduate from advertising careers. Then, when entering the advertising agencies, we noticed that among the people who work there there is a relative parity: 49.5% of female presence and 50.5% of males.

However, inequality is perceived in vertical and horizontal segregation, since men occupy the majority of the positions of hierarchy and the highest-paid and symbolically most relevant areas. Men constitute 83.5% of the property and managerial positions in advertising agencies, 68% of business chambers and 92% of those who direct creative areas. Even in areas such as Accounts where the female presence is 67%, in most cases it is directed by men (72.5%).

The area with the greatest female presence, both among its workers and in its directorates, is Administration or Finance, more orderly in terms of hours, although less valued in terms of salaries and possibilities of promotion.

In the educational field, there are no compulsory subjects on gender and in the agencies only 15% have carried out training on the subject.

Faced with these conclusions, we emphasize the importance of generating spaces for debate in educational institutions linked to the training of advertising professionals, since they allow us to raise concerns, denaturalize inequality and think about actions for the transformation of these spaces. The institutional openness of the UAI and the commitment of its teachers to address inequalities and gender violence in the advertising industry is a notable step towards its prevention and eradication from the zero point. We invite all the actors involved in the advertising industry to advance towards the eradication of gender-based violence.

Authors

Mila Francovich

Cecilia Bustos Moreschi

Contact

Cecilia Bustos Moreschi, cecilia.bustos.moreschi@fundeps.org

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The Consultative Council of the INAM met

We participate in the annual meeting of the Ad Honorem Advisory Council of the National Institute of Women (INAM).

“Below, we offer a google translate version of the original article in Spanish. This translation may not be accurate but serves as a general presentation of the article. For more accurate information, please switch to the Spanish version of the website. In addition, feel free to directly contact in English the person mentioned at the bottom of this article with regards to this topic”.

On June 10, INAM convened in Buenos Aires the civil society organizations that are part of the Advisory Council. The meeting reported on the budgetary execution of the agency, as well as on the progress made in the implementation of the National Plan of Action for the Prevention, Assistance and Eradication of Violence against Women 2017-2019.

Likewise, progress was made in measuring the implementation of the Plan, as well as the construction of the national budget from the perspective of gender policies, including not only the Institute’s budget but also all other government portfolios. Finally, ways of interaction between the organizations representing each province and the women’s bodies and federal advisers corresponding to each jurisdiction were discussed.

We appreciate that these instances of participation for civil society be maintained and we hope that the INAM will continue strengthening the institutionality of the Consultative Council, as a space committed to the rights of women. The contributions of the organizations that are in the field are fundamental in the elaboration, implementation and evaluation of gender policies and that serve to keep alive the reason of being of the INAM: to assure to the women a full life, free of violence and worthy of be lived.

More info

Somos parte del Consejo Consultivo del Instituto Nacional de las Mujeres

Presentamos reporte anual ante el INAM y manifestamos preocupación por su inactividad

Author

Carolina Tamagnini

Contact

Cecilia Bustos Moreschi, cecilia.bustos.moreschi@fundeps.org

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We participated in the consultation of UN Women for Beijing + 25

In view of the 25th anniversary of the Beijing Platform, UN Women is pushing at the international level for States to review the progress and challenges surrounding women’s human rights. For this, a meeting was called with civil society organizations, together with the National Institute of Women (INAM).

“Below, we offer a google translate version of the original article in Spanish. This translation may not be accurate but serves as a general presentation of the article. For more accurate information, please switch to the Spanish version of the website. In addition, feel free to directly contact in English the person mentioned at the bottom of this article with regards to this topic”.

The Beijing Declaration and Platform is a program developed in 1995 with a large participation of civil society, to give tools to States, the private sector and the third sector, to promote gender equality. Every five years, a revision process is carried out, at a general level and at the level of the States, to finally make recommendations that allow to continue advancing in the fulfillment of the measures established in said platform.

The national reviews contribute to the global review and evaluation that UN Women will prepare and present during the 64th session of the Commission on the Status of Women (CWS 64), which will take place in March 2020 in New York . The reports are composed not only of the information provided by the State, but also by the contributions of civil society. In this context, INAM, the agency in charge of coordinating gender policies in Argentina, openly called social organizations, the women’s movement and trade unions.

Considering that the Beijing Platform has been a key document for international policy, it has been revised in the light of the Sustainable Development Goals by 2030. In this sense, four axes were identified in which Beijing + 25 and the 2030 Agenda:

  • Inclusive development, shared prosperity and decent work
  • Eradication of poverty, social protection and social services
  • Eradication of violence, stigmas and stereotypes
  • Participation, responsibility and institutions with a gender perspective

Regarding inclusive development, the challenge we face has to do with the difficulties faced by women and diversities in their access to work and, within it, the limits to their possibilities of promotion. This is linked to the lack of equal opportunity policies at the level of public policies and within these companies, according to research carried out in media companies and advertising agencies. Specifically, the critical axis is maternity and care, due to the lack of conciliation policies regarding parental leave, extension of leave time, leave for care (due to illness, family disability, care for the elderly), flexible forms of work (home office) or problems around day care centers. In the event that these types of actions are implemented, they respond to particular demands, so they are not institutionalized or systematized.

Regarding the eradication of violence, stigmas and stereotypes, we are particularly concerned that the public bodies set up to watch over situations of media and symbolic violence – applying Law 26.485 and 26.522 – present irregularities, even when there are commitments assumed by the government and resources from international cooperation to strengthen the fight against gender violence. This is especially noticeable in the ways open to society, for example, the mouths of denunciation.

In our experience, the Media Observatory of INAM and ENACOM have little or no response level to complaints, while the Ombudsman’s Office, with greater activity in this regard, continues to accept it since 2015.

As we understand that the eradication of gender violence implies its visibility and the transformation of naturalized sociocultural patterns and reproduced in daily practices, we make recommendations for the inclusion of awareness, training and gender perspective training in the media and advertising agencies , starting from the areas of university or tertiary professional training.

Finally, on the point of institutions with a gender perspective, we consider that the enactment of the Micaela Law is a good way to incorporate it into State bodies. However, we must insist on adherence by the provinces and state institutions.

Likewise, we recognize public and private schools as institutions endorsed by the State to provide formal education. As such, they must abide by the legislation on the implementation of the ESI and be responsible – and therefore susceptible to being sanctioned – in cases where actions are taken that impede the right to receive or provide sex education.

Within the consultation, topics related to the importance of including the rights of sexual diversity, in particular of transgender people, labor inclusion, vocational training and representation and political participation were also mentioned in all the axes. In order to celebrate the 25th anniversary of what happened in Beijing, the anniversary finds the feminist movement in the midst of the struggle to continue expanding the rights of women, transgender people and dissent.

More information

Country review processes for Beijing + 25:

Beijing + 25 background

Beijing Declaration and Platform for Action

Author

Carolina Tamagnini

Contact

María Cecilia Bustos Moreschi, cecilia.bustos.moreschi@fundeps.org

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For the 8th time the IVE project to the Congress is presented

Today, May 28, on the International Day of Action for Women’s Health, Campaña Nacional por el Aborto Legal, Seguro y Gratuito, which brings together more than 500 feminist, social and political organizations, presents for the eighth time, the bill of legal interruption of pregnancy

“Below, we offer a google translate version of the original article in Spanish. This translation may not be accurate but serves as a general presentation of the article. For more accurate information, please switch to the Spanish version of the website. In addition, feel free to directly contact in English the person mentioned at the bottom of this article with regards to this topic”.

May 28 is the International Day of Action for Women’s Health. It was proclaimed 32 years ago in Costa Rica, during the meeting of members of the World Network of Women for Reproductive Sexual Rights held at the end of the V International Meeting on Women’s Health. The purpose of this date is to reaffirm the right to health as a human right of women that they must access without restrictions or delays or exclusions of any kind, and throughout their lives.
In this context, the Campaña Nacional por el Aborto Legal, Seguro y Gratuito, Safe and Free, will present for the eighth consecutive time before the National Congress, the Law of Voluntary Interruption of Pregnancy (IVE). Already in 2018, the bill achieved the average sanction in the Chamber of Deputies being rejected in the Senate. Since 1921, the Penal Code establishes in article 86 inc 1 and 2, that abortion is legal if the pregnancy represents a danger to the life or health of the person or if it is the product of a violation. However, there were always difficulties for the implementation of public policies that guarantee full access to legal abortion.
In 2012, the Supreme Court of Justice of the Nation issued the ruling F.A.L s / self-satisfying measure, where it instructed the State to end the practice of judicializing, obstructing and / or delaying access to legal abortions. Likewise, he urged the national, provincial and city authorities of Buenos Aires to implement the highest standards and through hospital protocols, to train in good practices and remove all barriers that limit access to health services. In this regard, in 2015 the Ministry of Health of the Nation published the “Protocol for the Comprehensive Care of Persons with the Right to Legal Interruption of Pregnancy”, which represented a major step forward in accessing abortion for women and people with the ability to gestate.
Even so, those who require access to a non-punishable abortion continue to face constant obstacles, such as the institutional violence exerted on them by health professionals, being conscientious objectors and not making the corresponding referrals. These actions and practices, naturalized in the health system, prevent access to safe abortions even in cases where they are protected by law. Particularly in our province, access to this type of abortion has been hampered since 2012 by the amparo filed by Portal de Belén. Even after the favorable ruling of the Superior Court of Justice in this case, the situation that prevents the application of the Provincial Guide for the care of non-punishable abortions has not changed.
In this regard, the World Health Organization states that the criminalization of abortion and restrictive measures, not only affect the exercise of a human right, but generate a serious public health problem because it leaves vulnerable and pushes clandestine and insecure practices that constitute one of the main causes of maternal mortality. The right to abortion is a matter of public health that impacts the lives of girls, adolescents, women and people with the ability to deliver. Sexual and (non) reproductive health are human rights, that is, they are for everyone without any discrimination.
Therefore, on Tuesday the streets will be filled with handkerchiefs, with interventions and rallies in all the cities of the country and various parts of the world. In Córdoba, the federal handkerchief will be at the Museum of Anthropology at 4:00 pm and there will be invited bands. In a collective cry for legal abortion, safe and free, the green wave, returns to the streets and Congress, to be able to decide on our bodies and lives.

Sex education to decide

Contraceptives not to abort

Legal abortion to not die.

¡QueSeaLey!

Author

Laura Villanueva

Contact

Cecilia Bustos Moreschi, cecilia.bustos.moreschi@fundeps.org

We denounce TN for media and symbolic violence

In the framework of our work of monitoring public policies regulating the media, we identified and denounced two situations of media and symbolic violence that were exposed in two programs of the Todo Noticias channel last week.

“Below, we offer a google translate version of the original article in Spanish. This translation may not be accurate but serves as a general presentation of the article. For more accurate information, please switch to the Spanish version of the website. In addition, feel free to directly contact in English the person mentioned at the bottom of this article with regards to this topic”.

The first situation occurred on May 2, when in a report issued a story is exposed about a woman (former police officer), named Johana, who was stealing cars using a drone. The second one is presented the following day in the newscast of the half day also, in a news about a former employee of the Municipality of La Plata who was dismissed from her job and considers that the dismissal was unjustified. Beyond the specific stories that are exposed in each of the news, we find in common a violent approach as the news is illustrated with photos of women in underwear or swimsuits, exposing a hypersexualization of the protagonists through the display of their bodies. This representation is stereotyped and diverts attention from what is being reported in the news, which has to do with the commission of a crime in the first case, and a labor claim in the other. Illustrating both situations with these images delegitimizes the women in these stories and inflicts media and symbolic violence on them and also on other women who may be in the same situation. That is why from Fundeps we proceeded with the corresponding complaints, which were filed with the Public Defender’s Office, the Radio and Television Observatory of INADI and the National Institute for Women. In a context of social transformation, driven fundamentally by the struggle of the feminist movement, it is inadmissible to tolerate expressions that contain discriminatory gender stereotypes, which fuel the perpetuation of a macho culture that permanently violates the freedom and the body of women. Understanding the role of the media in the reproduction of symbolic violence is that, in addition to executing the corresponding complaints, we urgently see the need to create spaces for training and training of workers of the mass media. communication regarding the gender perspective, considering that it is the only way to guarantee the production and the approach of respectful contents that contribute to the construction of a equality society.

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We denounce Eduardo Feinmann for his homo-hate statements about Facundo Nazareno Saxe

By virtue of Eduardo Feinmann’s homo-hateful expressions about the person, life and work of a CONICET researcher, from the Fundeps Gender and Sexual Diversity Team we decided to report this case to the Public Defender’s Office and the National Institute against Discrimination , Xenophobia and Racism (INADI).

“Below, we offer a google translate version of the original article in Spanish. This translation may not be accurate but serves as a general presentation of the article. For more accurate information, please switch to the Spanish version of the website. In addition, feel free to directly contact in English the person mentioned at the bottom of this article with regards to this topic”.

On Thursday, April 11, during the broadcast of his television program on the national air channel A24, journalist Eduardo Feinmann violently exposed a speech by Facundo Nazareno Saxe, researcher at the National Council of Scientific and Technical Research (CONICET) and the Research Institute in Humanities and Social Sciences of the National University of La Plata. Taking as a reference the paper ‘Queer memory and anal cartoon: when the comic opens our asses (and we like it)’, Eduardo Feinmann said “It impresses me. A shame. These are the researchers who then complain ?, “Create something called ‘ñoquicet.” The contemptuous tone that the journalist used to denigrate the researcher’s work around the queer perspective and respect for diversity, as well as his sexual orientation, showed in himself the marked homo-hateful look that he reproduced through a massive medium Communication.

Not only did he present the researcher Saxe’s speech in a violent way, but he also exposed it, sharing his personal data and social networks, which allowed some people to access and reproduce a series of messages full of hatred and threats towards him. his way of being and thinking.

This finding made by the driver and journalist was not casual either, since it was carried out in a context in which the cuts made by the National Government to CONICET and the crisis that science was going through in our country were news. In this way he made a homo-hateful political use, taking the image of Facundo Nazareno Saxe and his investigations to criticize CONICET and in this way justify the budget reduction and lack of policies regarding it.

Making and using this type of homo-hate messages is not only violence and discrimination, but also in a context in which there is a great reaction against all the advances of conquered rights such as the Law of Equal Marriage and the Law of Identity of Gender, is extremely harmful because of the hatred it generates and endorses.

It is important to remember that, according to the report of the Argentina LGBT Federation, in 2017 alone there were 103 assaults, murders or acts of physical violence motivated by an act of discrimination based on sexual orientation, expression or gender identity. Added to this, we must consider that the Trans population of the Argentine Republic has an average life expectancy of about 32 years and that we still do not even have trans labor quota laws (except in the province of Buenos Aires) to be able to guarantee minimally basic rights that have historically been denied to them.

For all these reasons, we consider that this was a clear case of media and symbolic violence in accordance with the definitions of Law 26,522 on Audiovisual Communication Services, which in its Article 70 establishes that “the programming of services provided by law must avoid content that promote or incite discriminatory treatment based on race, color, sex, sexual orientation … or that undermine human dignity … ”

We understand that the media have an undeniable responsibility in the construction of citizenship, since they are not only opinion makers, but also endorse and legitimize practices of society.
The symbolic violence expressed through the media promotes its reproduction and bases other forms of gender violence, so we reject the statements of Feinmann, insist on the need to train journalists in gender perspective and in the treatment of this case on the part of the competent bodies.

Author

Valentina Montero

Contact

Cescilia Bustos Moreschi, cecilia.bustos.moreschi@fundeps.org

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The Inter-American Commission presents its annual report 2018

The Inter-American Commission on Human Rights (IACHR) presented its Annual Report 2018 at the end of last month, in which it reports the work carried out throughout the year. This report constitutes the main instrument of accountability of the IACHR, as well as monitoring the human rights situation in the region and following up on its recommendations.

“Below, we offer a google translate version of the original article in Spanish. This translation may not be accurate but serves as a general presentation of the article. For more accurate information, please switch to the Spanish version of the website. In addition, feel free to directly contact in English the person mentioned at the bottom of this article with regards to this topic”.

Chapter IV consists of a descriptive panorama on the situation of human rights in the member countries, with a special emphasis on the rights and issues prioritized by the IACHR, as well as on transversal axes of Democratic Institutionality, Institutionality in Human Rights, Access to Justice and Citizen Security; and Right to the Environment.

Together with lawyers from the Argentine Northwest on Human Rights and Social Studies (ANDHES), we presented a shadow report on these axes in December of the last year in the subjects we work on.

In the report for Argentina, the Commission took the matters reported in the shadow report. In the general considerations, it paid particular attention to the concern shown regarding the bill on collective processes; the situation of the right to protest; mobilizations regarding the debate regarding access to women’s sexual and reproductive rights, as well as possible reforms that would restrict the scope of the sex education law. Reference is also made to the clashes between public authorities and indigenous communities; the economic and financial situation in general and its possible impact on human rights, and in particular. Special considerations were made about the situation of poverty that affects children; the appointment of a child advocate that is still pending; expulsions of migrants; and the conditions of detention that prevail in police stations.

In turn, regarding issues related to human rights institutions, the IACHR highlighted our concern about the lack of nomination of a titular person in the Office of the Ombudsman of the Nation, a position that remains vacant since 2009. He also collected our concern about the economic and financial situation of the country and its effects on institutions regarding the allocation of resources and the functioning of the various State entities responsible for the protection of human rights.

Regarding access to justice, the Commission took note of the concern we expressed regarding the Collective Processes Bill prepared by the Ministry of Justice and Human Rights of the Nation, which, if successful, could seriously limit the use and effectiveness of collective actions, by restricting the possibility of suing the State and companies in defense of collective rights.

Regarding the situation of women’s rights, the IACHR welcomed the approval of the protocol for the investigation and litigation of femicides in Argentina, celebrated the approval and entry into force of Law No. 27,452 “Brisa Law” that grants economic reparations to sons and daughters of victims of femicide in Argentina and welcomed the approval of the “Micaela Law”, which aims to train officials in gender violence.

However, the Commission stated that “it has continued to monitor the various obstacles that women, girls and adolescents continue to face in the exercise of their sexual and reproductive rights, as well as the mobilization and legislative debate to exercise them. “In addition, he pointed out that” given the resurgence of the debate on the reform of the Sexual Education Law (Law No. 6,150), proposals have also emerged to revise and reform it, some of which would have the purpose of limiting its scope and eliminating mentions dedicated to diversity of gender and sexual diversity, topics that are follow-up by the Commission in order to ensure that the reviews are carried out in line with the inter-American standards on the matter. ”

With respect to the right to the environment, the Commission stated that the State informed it about a National Plan of Action to Combat Desertification and that the Secretariat of Environment and Sustainable Development of the Nation has developed several communication channels within the framework of the National Law No. 25,831 in order to guarantee the right of access to environmental information. He also indicated that “the National Strategy for Environmental Education is being developed, a public policy that guides the bases for the construction of intersectoral programs in the theme to promote the action of individuals, groups and society as a whole for environmental care in its entirety. He also indicated that a National Cabinet on Climate Change has been formed, which is currently working on the articulation of mitigation and adaptation measures on the implementation of the National Determined Contributions of the country. Finally, there is also the generation of indicators for the management of biosphere reserves and private initiatives for the conservation of biodiversity. ”

Nonetheless, the IACHR was alerted to the use of agrochemicals, which is one of the most worrisome issues for the country, particularly because of the harmful effects on the lungs and skin; as well as the increase of conditions such as depression, seizures, immune and endocrine disorders. Inclusive attention was drawn to the increase in the number of people with cancer in the Cordovan town of Monte Maíz in the fumigation season.

For its part, the Special Rapporteurship on Economic, Social, Cultural and Environmental Rights (REDESCA) of the Commission presented its own report, highlighting the main data collected as concerns, regarding the situation of the DESCA considered in its generality in all the countries of the region. There, the Rapporteurship mentions again the situations reported in the shadow report related to the right to the environment and the right to health, particularly sexual and reproductive rights.

We celebrate the conclusions prepared by the IACHR and the Rapporteurship on DESCA and that have echoed the reports sent from civil society. We hope that the State has appropriated these recommendations and incorporates them in its design of public policies to improve the human rights situation in our country.

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The gender wage gap and the struggle for equal pay

Although women are half of the world’s adult population, men continue to occupy leadership positions, hierarchical positions and better paid jobs. The salary difference in your favor is one of the most difficult injustices to make visible and change.

“Below, we offer a google translate version of the original article in Spanish. This translation may not be accurate but serves as a general presentation of the article. For more accurate information, please switch to the Spanish version of the website. In addition, feel free to directly contact in English the person mentioned at the bottom of this article with regards to this topic”.

In Argentina, according to the indices provided by the INDEC and the Ministry of Labor, Employment and Social Security of the Nation, the gender wage gap in 2018 was 27.5%. Therefore, the women had to work one year and three months to get the same as them in just one year. And that gap is even greater if we talk about unregistered workers, since in those cases the difference reaches 36% less compared to the salaries of informal workers.

No work environment is excluded from the aforementioned statistics. This is demonstrated by the reports on the Media and Advertising Agencies carried out by the Fundeps Gender team, in which it was possible to establish what were some of the causes that generated this gap.

According to the data collected in our research on gender and media, only the Clarín Group recognized a 20% wage gap between men and women, while the other companies, both public and private, said that for the same task is paid equal remuneration. Although this was not manifested by almost half of the workers, they did observe discretionary situations in the allocation of salaries. The most common cases we could see were: “radio operators who charge more than their female colleagues on private radios; men who occupy the best rankings in public media, or promotions that do not respect professional careers but are based on gender identities” (see full report).

Regarding the advertising agencies, we observed that women received 21% lower salaries in the hierarchical positions and that in relation to the positions of male employees the total gap amounted to 46% (see full report). This gap it deepens and aggravates more if we take into account that the advertising industry has a female participation parity.

When we ask ourselves why there is a gender wage gap, we understand that they are a bunch of factors that cause it to reproduce and affect us. Within the scope of the media and advertising agencies, several of these factors were identified: the forms of hiring that imply a precarious employment especially for women; the glass ceiling that prevents them from accessing positions of higher rank and salary; That same lack of women in leadership positions that demotivates others to try to aspire to them and the allocation of issues that are not remunerated by media companies.

The sexual division of labor that assigns to women the tasks of care and the home, is one of the biggest sources of wage gap between men and women. Since they spend the most time on reproductive work (invisible and unpaid), they have less time to study, train and work outside the home. This poverty of time makes it difficult for them to access full-time contracts, extended working hours (overtime), which are what often mark the salary difference, in many cases they must accept more flexible jobs (usually precarious and worse payments) and, usually, they end up facing a double working day: they work inside and outside the house.

These causes are transversal and can be observed in other work areas. It is for all this that, in reference to the day of equal pay, we demand economic policies with a gender perspective, which help to close the wage gap and that fight in this way the historical injustice suffered by working women.

Author

Valentina Montero

Contact

Cecilia Bustos Moreschi, cecilia.bustos.moreschi@fundeps.org

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The advertising sector from a gender perspective

Together with Comunicar Igualdad, we present the results of an investigation carried out in 2018 on the advertising sector, from educational institutions, trade unions, professional associations and advertising agencies in Córdoba and Buenos Aires.

“Below, we offer a google translate version of the original article in Spanish. This translation may not be accurate but serves as a general presentation of the article. For more accurate information, please switch to the Spanish version of the website. In addition, feel free to directly contact in English the person mentioned at the bottom of this article with regards to this topic”.

This publication is part of a research process of more than three years, carried out by the Civil Association Communication for Equality and the Foundation for the Development of Sustainable Policies – FUNDEPS – which addresses the problem of inequality in the field of communication, from access to participation, information and justice of citizens in public policies (2012/2016 and 2018), to access to equality in access to opportunities in the organizational structures of the media world, and in this case, the sector of the advertising industry.

The media and the advertising industry, as essential actors in the preparation of content, are spaces that hold great power, not only commercial or as cultural institutions, but are established as opinion makers, producers, reproducers and transmitters of values, stereotypes, meanings and common sense, while defining what is considered relevant, normal, debatable and socially accepted or rejected. It is fundamental to understand in this sense the global concern about the problem of inequality in access to opportunities for women and people in the LGTTTBIQ + community.

Already in 1995, the Platform for Action (PAB) of the Fourth World Conference on Women, held in Beijing, established as a strategic objective, within its section J, the need to “Increase access for women and their participation in expressing their ideas and making decisions in the media and through them, as well as in new communication technologies.” Among others, this is a commitment that States and civil society assumed in order to advance the process towards real equality between genders.

Closer in time, at the 62nd session of the Commission on the Status of Women, which in March 2018, the following topic was considered: The participation of women in the media and Information and communication technologies, and women’s access to them, as well as their impact on the advancement and empowerment of women and their use for these purposes.

In the same way, and as it will be analyzed throughout the present, the Yogyakarta Principles, which since 2007 have addressed the application of international human rights legislation in relation to sexual orientation and gender identity, in section 19, recommends that States ensure that both the production and the organization of media regulated by the State are pluralistic and non-discriminatory with regard to matters related to sexual orientation and gender identity, as well as in the hiring of personal and promotional policies, such organizations do not discriminate on the grounds of sexual orientation or gender identity.

In this framework, we present this report, we conducted an investigation throughout 2018, with the main objective of knowing the labor structure and gender policies of advertising agencies, professional associations, unions and educational institutions linked to the advertising sector of Argentina. The results show the representation of gender in their areas of operation, in the preparation of content and in decision-making positions. The approach is a necessary complement in order to understand the complete reality that covers the problem of communication, from a gender perspective

To carry out the report, interviews were held in the city of Buenos Aires and Córdoba, with: persons in charge of human resources or similar areas of advertising agencies; directives from universities that include careers related to the advertising sector; and unions and workers from that environment. In addition, data was collected and data was collected from official information sources.

RECOMMENDATIONS

Based on the conclusions obtained in the investigation, and the democratization suggestions of the organizations made by the publicity workers and members of unions interviewed, the following recommendations have been made.

GENERAL

  • All the actors involved, and in collective strategies, must implement measures to mainstream the gender perspective. This will allow:
    • Denature the stereotyped messages that promote discrimination and violence.
    • Respect the principle of self-determination of sexual identities and orientations to promote images, characterizations and discourses that make visible and respectful of the diversity of gender identities, sexual orientations, as well as the diversity of bodies, needs and lifestyles.
  • It is important to rethink in all areas of the advertising industry the promotion of work with audiences.

FOR ADVERTISING AGENCIES

  • Promote a diverse and equal participation in terms of gender within the advertising agencies, especially in decision-making spaces.
  • Design strategies for the reduction of horizontal [1] and vertical segregation [2] that eliminate prejudices and gender discrimination and achieve real access to opportunities for all people equally in all instances of professional development.
  • Implement positive, real and concrete actions for the inclusion of LGTTBIQ + people in the industry.
  • Fully comply with labor laws regarding the payment of overtime and child care service, both rights granted by law that substantially affect the distribution by gender in different areas of the industry.
  • Conduct trainings on gender issues, regarding the preparation of the contents of the advertising pieces, as well as the necessary democratization of the agencies from this perspective.
  • Create offices for the monitoring and diagnosis of issues related to gender issues and the design of internal policies, as well as to address problems related to workplace harassment and gender violence.
  • Adopt a proactive thematic agenda on human rights and gender in the contents of the advertising pieces.

FOR PROFESSIONAL ASSOCIATIONS AND TRADE UNIONS

  • To reinforce the real representation of the sector of workers of the advertising industry, that responds to their needs in a democratic way and with real reach and in the whole country.
  • Include the gender perspective as a central element in the construction of the measures to be adopted, both in the claim for the real fulfillment of the rights of the workers, and in the conquest and advancement of those that are not recognized.
  • Encourage, on the part of professional associations, the gender perspective among those who work in the industry and, above all, between advertisers.
  • Develop gender policies within professional associations, to promote this approach with a view to the democratization of the industry.
  • Promote the gender perspective in instances of prizes and publicity contests.

FOR EDUCATIONAL INSTITUTIONS

  • Design strategies to democratize managerial structures such as the teaching staff of schools and universities linked to advertising, with a focus on the need for greater insertion of female teachers and transgender people.
  • Include the gender dimension as a compulsory subject of the curricular construction of the careers corresponding to the advertising sector.
  • Create spaces to denounce and address situations of gender violence and harassment and specific areas for the design of gender education policies.
  • Establish agreements with advertising agencies for the promotion of women and trans students in them.

FOR THE STATE

  • Generate awareness campaigns for the whole society and consult specialized sources. For this it will be necessary to work together with different actors: educational institutions, civil society organizations, social movements, government areas, specialists, media and advertising companies.
  • Expand the protective spectrum of public communication and gender policies, with specific attention to the dimension of advertising.
  • Implement affirmative actions to promote the labor integration of women and LGTTBIQ + people in the advertising and institutional communication agencies of the public system: quotas, internship programs, training for inclusion, among others.
  • Design measures that import affirmative actions to promote the labor integration of women and LGTTBIQ + people in private advertising agencies: tax incentives and granting economic support to those who have specific policies for the promotion of gender equality.
  • Generate strategies to promote small advertising ventures aimed at women and trans collectives.
  • Expand the regulations related to paternity leave and licenses for care of people, regardless of their gender identity.
  • Promote a culture of democratization of organizations, through campaigns, sensitization, training and specific programs for the advertising industry, as well as the communication sector in general.

FOR CIVIL SOCIETY

  • Generate more spaces that represent the advertising sector within civil society organizations, which can address the challenges of the problem and can achieve greater advocacy capacity for the purpose of democratizing the industry.
  • Monitor constantly the actions of the agencies, unions, the State and universities, in order to give an account of the reality of the advertising sector and promote concrete measures for its approach.

Access to equal opportunities is one of the great debts of our society, and therefore it is necessary to continue breaking with the structures of power that invisibilize and exclude. It is of fundamental importance to continue walking towards an egalitarian democracy that recognizes in an inclusive way the rights of all citizens. The advertising sector is an important social actor. If the contents that are generated, and their functioning mechanisms are democratized towards real inclusion, a huge barrier will have been broken to achieve real equality for the whole society.

[1] Preeminence of males in the areas of Creativity, Technology and Production among others; and women in Administration, Accounts and Planning.

[2] Preeminence of males in management positions in most areas and, above all, in the General Directorates, Coordination and among CEOs.

Publication

More information

Contact

Virginia Pedraza – vir.pedraza@fundeps.org

Cecilia Bustos Moreschi – cecilia.bustos.moreschi@fundeps.org

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Criticism based on the note “Mothers girls with capital letters”

The editorial “Girls mothers with capital letters” of the newspaper La Nación begins extrapolating the struggle of the “green scarves” (in reference to the Campaign for the legalization of abortion) with the example of girls who decided to carry out their pregnancies.

“Below, we offer a google translate version of the original article in Spanish. This translation may not be accurate but serves as a general presentation of the article. For more accurate information, please switch to the Spanish version of the website. In addition, feel free to directly contact in English the person mentioned at the bottom of this article with regards to this topic”.

The text abounds in stereotyped notions of motherhood, speaking of “mother instinct” and “what is natural in women”. In addition, minimizes and naturalizes sexual abuse in childhood, describing as “nothing desired or desirable” the “way in which pregnancies were born”, but extolling those girls who took them forward, highlighting that it is “admirable and exciting to see unfold the maternal instinct. “

“Admiration towards the mothers girls, madrazas by the way. Sadness for the “abortionist grandmothers” who happily did not achieve their criminal purpose, “the text continues, describing as” criminals “those” grandmothers “(mothers of rape victims) who make effective the right of their daughters to access the legal interruption of the pregnancy due to the violation.

It should be noted that shortly after the note was published, numerous organizations and organizations of civil society expressed their rejection. Amnesty International Argentina stated that the publisher is unaware of the human rights of the girls and that most of the girls under 15 in our country “are forced child pregnancies as a consequence of situations of sexual abuse and violence that seriously affect the physical and mental integrity of girls. ”

In the same sense, UNICEF said that “pregnancy in childhood is not linked to the” maternal instinct “, it is sexual abuse and therefore pregnancy is forced. Adults (family, State, institutions) are responsible for protecting girls and boys from sexual abuse. “

The General Advisor to the City of Buenos Aires, Yael Bendel, also made public his position and said: “It is very serious that in times where girls’ infanticide, sexual abuse and as a result, pregnancies resulting from these abuses , there are editorials like these that banalize and romanticize these serious crimes. As a body for the protection of rights, we repudiate all the terms of this note. Because they violate rights. Because more than celebrating the dramatic consequences corresponds to prevent violence and punish criminal behavior.

Also, many workers in the media expressed their rejection of the note and manifested in their personal networks stating: “As a worker of LA NACION I reject the words of the editorial” Girls Mothers with capital letters “. A pregnant girl is a raped girl. # GirlsNoMothers “.

The same medium through his digital newspaper was expressed hours later listing the aforementioned criticism and rejection of the publisher in question. “The NATION regrets that the text has been interpreted as a somewhat tolerant message towards child abuse, something that, as the editorial itself pointed out, is obviously repugnant,” concludes the note, which far from making a request for Appropriate apology with the corresponding rectification, attributes the discriminatory, stereotypical and apologetic message of the editorial to the mere interpretation of the reader.

In the document that is attached, all the violences in which the editorial note is incurred are exposed, as well as the abusive reproduction of notions contrary to human rights. These behaviors carried out by the media are constituted as media and symbolic violence, and are a dangerous tool to misinform and create behavioral values ​​that are harmful to citizens.

Document Criticism based on the note “Mothers girls with capital letters”

Contact

Mayca Balaguer, maycabalaguer@fundeps.org

Virginia Pedraza, vir.pedraza@fundeps.org

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The Morning Show again incurred media violence

The Ombudsman’s Office responded to the complaint we made against “El Show de la Mañana”, broadcast on Channel 12, for content that spectacularized a situation of clear violence towards a 12-year-old girl.

“Below, we offer a google translate version of the original article in Spanish. This translation may not be accurate but serves as a general presentation of the article. For more accurate information, please switch to the Spanish version of the website. In addition, feel free to directly contact in English the person mentioned at the bottom of this article with regards to this topic”.

On July 19, in the program “El Show de la Mañana”, a content was recorded that recorded an episode of violence suffered by a 12-year-old girl by a woman on public roads.

The Ombudsman said that, “although, as expressed in the query, a critical and condemnatory view of the violent acts by the program’s members is observed, the video exhibition under the modality in which it is carried out, redounds in the spectacularization of an event of serious violence suffered by a girl.”

As a corollary to the complaint and the process initiated, the Ombudsman’s Office proposed to conduct a training activity aimed at the program’s members, and all those who wish to participate in the channel, based on the activities they carry out in the programs . The training took place at the Canal 12 facilities on December 7.

During the activity, they were trained in particular on the guidelines for the issuance of content in time suitable for all public, in order to protect the rights of children in journalistic approaches, since that was what initially motivated the claim. However, the Ombudsman took advantage of the instance with the members of the program, as well as all the personnel of Canal 12 who would like to join to train on other issues related to the rights of the audiences.

In particular, recommendations were provided for the coverage of events related to violence against women. The topic of non-discrimination on the grounds of gender or sexual orientation was deepened in order to denaturalize the discourses that reproduce inequality. Finally, issues related to mental health and suicide were also addressed.

The actions of the Public Defender’s Office are very important, as it acts as a link between the citizens and the audiovisual media, through dialogue with different actors, to motivate the reflection on the themes, as well as to find solutions and mechanisms of reparation for the rights affected. Its actions provide legal guarantees for radio and television audiences, as well as community media, peasant groups and indigenous peoples.

The body is in the same situation of acefalía since 2016, which almost three years ago does not allow it to implement all of its functions. While there is a temporary holder, designated until March 2019, the Ombudsman’s Office continues to carry out its work, in a prudential time, contemplating the rights of the audiences and promoting an inclusive communication and human rights. However, the situation of acefalía not only puts at risk the rights of the hearings, but also harms the public policies that promote communication from a local and community perspective. We hope that the Bicameral Commission responsible for the designation of a defender, will act and appoint a suitable person for this function, enabling the full functioning of this body.

More information

Nota Defensoría del Público -612-2018

Contact
Virginia Pedraza, vir.pedraza@fundeps.org

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Entre Ríos and the right to abortion

In the last weeks, a case of non-punishable abortion in the city of Concordia was reported to a girl victim of rape. Health professionals from the hospital where the practice was performed made the case public, violating the professional secrecy and the right to privacy of the patient. A short time later a sentence of the Civil and Commercial Chamber of Paraná was known that condemned the State to pay compensation to a woman who was denied the practice of non-punishable abortion, having to continue with a pregnancy that resulted, after childbirth , in a cerebrovascular accident (CVA) that left sequels to him for life.

“Below, we offer a google translate version of the original article in Spanish. This translation may not be accurate but serves as a general presentation of the article. For more accurate information, please switch to the Spanish version of the website. In addition, feel free to directly contact in English the person mentioned at the bottom of this article with regards to this topic”.

Abortion in Argentina is legal on grounds

Since 1921, according to Article 86 of the Penal Code and ratified by the Supreme Court of Justice of the Nation in the ruling “F.A.L” of 2012, abortion is legal in the following cases, regardless of the weeks of gestation:

If it represents a risk to life or to the physical, emotional and social well-being of the pregnant person;
If it is the product of a violation.
The same ruling urges the provincial states to provide the necessary conditions to carry out legal interruptions of pregnancies in a fast, accessible and safe manner.

Entre Ríos is one of the 10 jurisdictions that have adhered to the National Protocol or have protocols that meet the criteria established by the ruling F.A.L. At the end of last year the Ministry of Health of the province, through resolutions 2383 and 3616/17, updated its “Protocol for the comprehensive care of people with the right to legal interruption of pregnancy,” repealing the previous guide that was restrictive , and adhering to the National Protocol.

Falsedades around a practice framed in the law

A 13-year-old girl who is pregnant as a result of a rape agreed to her right to interrupt her pregnancy. The practice was carried out on November 10 at the Hospital Masvernat de Concordia, thanks to health and judicial professionals who guaranteed the practice in a safe manner, applying the current regulations.

Anti-right groups used this situation to conduct campaigns based on fallacies and distortion of the facts, to harass and intimidate those who complied with the law by carrying out the medical procedure. They said that the fetus survived 10 hours and also circulated a video in which an apparent human fetus is seen, inside the gestational sac. Then they clarified that the video does not correspond to the case but they did not establish to which medical practice it corresponded.

However, the Ministry of Health clarified in a press release that it is not possible for survival to occur within the conditions established by the protocol, as it did not happen in this case. In addition, he said that he is analyzing the possible occurrences of violation of professional secrecy, the Patient Law and his duties as public officials and indicated that medical secrecy is a key element of the patient’s rights.

They condemned the State for preventing a legal abortion

On December 9, the ruling of Chamber II of the Civil and Commercial Chamber of Paraná was announced, confirming the first instance ruling issued by Civil and Commercial Judge No. 7, Martín Furman. This sentence had condemned the State to pay compensation for the damage caused to a woman who suffered a cerebrovascular accident as a result of childbirth after having denied the legal interruption of pregnancy.

The patient suffers from a congenital disease called Tetralogy of Fallot. In 2005, after 5 spontaneous abortions, she requested a tubal ligation, which was authorized because of the danger that pregnancy meant for her health and her life. He was admitted to perform the tubal ligation, but the operation was not performed because the operating room was not in condition, and it was never reprogrammed.

In 2011, she attended the San Roque Hospital, studying a 10-week pregnancy. He was prescribed medical studies and after meeting the Hospital Multidisciplinary Ateneo, he was advised to stop the pregnancy. The patient consented and the intervention (cesarean section) was scheduled for the following week at the San Martín Hospital, due to the need to have a highly complex institution. When she was admitted for the pre-surgical studies, she also signed the informed consent for the tubal ligation after the interruption of the pregnancy.

That same day, a cardiologist from the hospital burst into his room and managed to get the surgery interrupted, arguing that “what they were going to do to him is a crime.” Then a resident doctor intervened, who ruled the suspension of the cesarean and ordered the referral of the patient to the Posadas Hospital in Buenos Aires. There she was hospitalized for a few weeks until delivery by caesarean section. Eight days later he suffered a stroke with serious consequences: paralysis on the left side of his body and difficulties in reasoning.

The judgment of first instance, confirmed by the Chamber, considers proven the nexus of causality between the non-interruption of the pregnancy and the cerebrovascular accident. In addition, he affirms that the doctors acted guilty because by preventing the surgery, they did not do everything that they should have done to avoid the damage. He also attributes the responsibility to the State, which through doctors of public hospitals “made the plaintiff change a decision that he had already taken legitimately to protect his health and life, also violating his human right to health and, thus, It caused a vascular brain accident.”

Thus, the Justice made room for the lawsuit filed by the patient against the State and sentenced him to pay him an amount of more than $ 400,000 for damages.

However, there was no reproach towards the doctors.

A right of all

It is essential to remember the normative framework in force in our country and promote respect for the right of women and pregnant women to the legal interruption of pregnancy, which has been in force for almost 100 years. The State must not allow dilatory and hindering maneuvers, but arbitrate the means for effective access to this legal practice. The malicious actions of anti-rights groups that misinform the population and refuse to respect the laws in force endanger the health and life of women and pregnant people.

Access to legal interruption of pregnancy without delay or obstacle is a recognized human right in our national and international legal framework. The State must consolidate an institutional framework in which the rights to health, sexuality and reproductive security are respected, eliminating all the judicial and administrative barriers that obstruct access to this right.

Contact

Mayca Balaguer, <maycabalaguer@fundeps.org>